Motorsports venues are full of thrill-seeking young males prone to self-destructive behavior.
For several states, NASCAR race weekends represent the top choice for motorsports fans. These events draw thousands of thrill-seeking fans over the course of three days. There are several opportunities available with NASCAR, from partnering with the venue, race team, or drivers.
Although not every state has a NASCAR venue, there are regional motorsports venues in each state that attract the same demographic, just on a smaller scale. Many of these venues host weekly races, providing extended exposure to a key at-risk demographic.