Alliance has successfully used sports as the platform to promote entertainment projects to a very targeted group of sports fans, both faith-based and secular.

On the faith-based side of sports promotions, the team at Alliance was key in creating and growing the wildly popular Faith Night concert series that originated with Minor League Baseball in Nashville as an outreach to the greater faith community.  The Alliance team has been at the crossroads of sports and faith for nearly two decades.  Our background and experience fits nicely for marketing and promotions that target sports fans, teams, and coaches that have a heart for inspirational and faith-centered stories.  Alliance helps entertainment clients identify, develop, and create targeted plans that introduce and connect their project to a prime audience of faith-oriented sports fans. Our outreach involvement typically involves leveraging venue exposure opportunities, on-site activations and fan engagement, organizational partnerships, and influencer endorsements across all major sports.

In the realm of inspirational sports films, the Alliance team has worked with Sony Affirm as a part of the faith and youth sports team for the release of their inspirational football movie, When The Game Stands Tall.  After that successful release, we worked extensively with Godspeed Pictures’ for their heartwarming film, Where Hope Grows, which had a connection to Minor League Baseball and the Down Syndrome community.  In 2018, Alliance worked on the faith and sports outreach efforts for LD Entertainment’s theatrical release of the true volleyball story, The Miracle Season, starring Helen Hunt.  Alliance then implemented all aspects of sports outreach for the inspirational football film, Run The Race, which was produced by Tim Tebow and featured Eddie George.  Throughout 2019, Alliance worked on the ministry outreach team focused on sports for the theatrical release of Sony Affirm’s Overcomer from The Kendrick Brothers.

On the wider reaching secular side of sports, our projects have included Minor League Baseball outreach for the home entertainmentrelease of best-selling author John Grisham’s original baseball screenplay Mickey, as well as a multi-team baseball campaign for the theatrical release of Warner Bros’ Sully starring Tom Hanks, and the NASCAR launch for the home entertainment release of Citizen Soldier at Dover International Speedway.