What is Sports Marketing
Sport marketing offers businesses an opportunity to align themselves with a team and a sport, and disseminate information to a captive audience. This form of advertising is more effective than a :30 second television commercial, or interstate billboard sign, and provides continuous repetition, spanning months during a season.
Sport Marketing reaches a captive audience during a sporting event, often lasting 3-4 hours.
The sport marketing industry has existed for more than 100 years, but has seen rapid growth recently. This growth can be attributed to several factors, including the ability to reach the young demographic, the ability to create brand loyalty, and the ability to reinforce a consistent message.
“Sports marketing (is) an industry built on tapping into fans’ passions to influence behavior. No longer is sports marketing a veiled extension of advertising. Sports content is the core of an increasing number of brand campaigns providing the inspiration for advertising and other elements of the marketing mix.”
Lesson Plan: What Sports Marketing Can Teach Us
Jeff Shifrin. President, Ocagon Marketing North America
Promo Magazine Online
Signs in sports venues provide exposure to fans watching the event. These signs reach not only fans in attendance, but some provide extended exposure through television broadcasts and highlight shows on local and national news programs
Signs in sports venues provide exposure to fans watching the event. These signs reach not only fans in attendance, but some provide extended exposure through television broadcasts and highlight shows on local and national news programs
Most venues today feature highly visible video scoreboards, with the ability to play :15 video commercials to fans between the action.
Sport Marketing isn’t just venue signs. On-field promotions provide a unique and memorable experience attached to a sponsored message.