College Athletics
Collegiate athletics provide an avenue to connect with the target demographic of males 18-34 for the highway safety program initiatives. There are a wide variety of college athletic teams, but all provide a unique way to engage both students and fans.
The Minnesota Air National Guard worked with Alliance Sport Marketing to coordinate their marketing campaign at the University of Minnesota.
The Minnesota Air National Guard received scoreboard recognition and announcements during each of the home football games.
Stadium signage and public address announcements were made during each home Golden Gophers basketball game.
Stadium signage and public address announcements were also made during five home Golden Gophers hockey games.
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