College Athletics

Collegiate athletics provide an avenue to connect with the target demographic of males 18-34 for the highway safety program initiatives.  There are a wide variety of college athletic teams, but all provide a unique way to engage both students and fans.

MNAING_Logo_250x140

The Minnesota Air National Guard worked with Alliance Sport Marketing to coordinate their marketing campaign at the University of Minnesota.

Football

The Minnesota Air National Guard received scoreboard recognition and announcements during each of the home football games.

 

 

Basketball

Stadium signage and public address announcements were made during each home Golden Gophers basketball game.

 

 

Hockey

Stadium signage and public address announcements were also made during five home Golden Gophers hockey games.