The Wisconsin Department of Transportation's Bureau of Transportation Safety has partnered with six racetrack venues in Wisconsin for the 2009 season. 

The sixracetracks in Wisconsin are Cedar Lake Speedway in New Richmond, LaCrosse Fairgrounds Speedway, in West Salem, Madison International Speedway, in Oregon, Milwaukee Mile in West Allis, Superior Speedway, in Superior, and Wisconsin International Raceway in Kaukauna.

Each venue will provide signage opportunities, visible to over 700,000 fans projected to attend an event in these facilities in 2009.  In addition, public address announcements will be made, reminding race fans the importance of Buckling Up to save lives.

Motorsports venues are a perfect opportunity to reach the important 18-35 male demographic, prone to high risk, self destructive behavior.