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New Partnership Offers Fans Opportunity to Boot-Scoot in New Boots

NASHVILLE, Tenn. (September 1, 2011) – Music City’s mecca of country music just got a little bit “countrier.” Starting in September, Dan Post Boots will be the official sponsor of the stage at the world-famous Wildhorse Saloon.  As part of the agreement, the venue’s house bands, DJs and line dance instructors will all be wearing Dan Post Boots.    
To celebrate the kick-off to the three-year deal, the Wildhorse and Dan Post Boots are offering special deals for fans to score big through the use of social media. The Wildhorse will host a “Tweet & Greet” from 6 – 9 p.m. on Saturday, September 3, 2011, and the “Twitterazzi” who re-tweet facts from the Wildhorse’s Twitter feed will be eligible for a coupon valid at any local Dan Post Boot retailer. Also during that time, guests can enter to win a pair of boots just by checking into the Wildhorse Saloon on Facebook.

Dan Post Boot Company, headquartered in Clarksville, Tenn., markets and distributes men's, women's and children's footwear under the brands Dan Post, Dan Post Cowboy Certified, Laredo Western Boots, Dingo, McRae Industrial and is the authorized footwear licensee for John Deere and original Johnny Popper boots.  Dan Post Boot Company distributes to more than 2,500 retailers and online dealers in the United States and around the world.  Introduced in the mid-1960s, the Dan Post brand is synonymous with “handcrafted cushion comfort,” crafted with the finest exotic skins and premium leathers. Dan Post Boot Company is a division of McRae Industries in Mt. Gildead, N.C.

The Wildhorse Saloon is owned by Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn. In 1994, Gaylord turned a three-level historic warehouse into a 66,000-square-foot live entertainment mecca in what became known as the Wildhorse Saloon. The venue is simultaneously a restaurant, bar, concert site and dance venue and is home to a billiards room with 10 Olhausen pool tables—complimentary for all guests.  A host of top-performing artists in all genres have played at the Wildhorse over the years, including Alan Jackson, Foreigner, Bret Michaels, Sugarland, Ringo Starr, Rick Springfield and Craig Morgan.  The venue has received several awards, including a two-time designation as the Academy of Country Music’s “Nightclub of the Year,” the Nashville Scene’s “Best Country Western Club, “Best Bartender” by Tennsseean readers and the Talk of the Town award for “Excellence in Customer Satisfaction.” For more information, visit www.WildhorseSaloon.com.

Alliance Sport Marketing is the agency on record for researching and developing this partnership, and delivering sponsorship to Gaylord Entertainment.