Alliance Sport Marketing
Blue Cross Blue Shield of Tennessee Silver Stars Return for 2010

The Blue Cross Blue Shield of Tennessee Silver Stars program will return for 2010, after a successful campaign last season.

The Silver Stars program was developed to provide seniors 55+ in each market with an opportunity to enjoy an evening of baseball on behalf of Blue Cross Blue Shield of Tennessee.

During each Silver Stars Night, Blue Cross Blue Shield of Tennessee is provided premium exposure through on-site concourse displays, in-stadium signage, public address, and scoreboard annoucements.  Prior to each game, representatives of Blue Cross Blue Shield of Tennessee participate in the National Anthem, first pitch ceremony, and between inning contests. 

The Blue Cross Blue Shield mascot is also available throughout the game and signs autographs and takes photos with fans.

Teams involved for 2010 include:  Chattanooga Lookouts, Greeneville Astros, Memphis Redbirds, Nashville Sounds, Tennessee Smokies, and West Tenn Diamond Jaxx.