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Tennessee Beef Industry Council
The Tennessee Beef Industry Council teamed up with the Nashville Sounds in 2007 to promote a July Beef Month. In 2008, the program was expanded to include the Chattanooga Lookouts and Memphis Redbirds. From May 1 to July 31, fans registered both online and in stadium for a chance to win a 32" Stainless Steel Grill, embossed with the Sounds and Beef logos. Thousands of entries were received, with a grand total of 3,561 individual households registered. During the month of July, Fans were encouraged to bring in a local grocery receipt showing a $10 or more beef purchase. Fans who did received two (2) complimentary general admission tickets to any Sunday-Thursday home game in July. Fans were notified about the promotion through two (2) :30 second radio commercials on every team broadcast. A total of 172 commercials were broadcast. In addition, the promotion was recognized through 172 :10 second live radio drop-ins during each game’s broadcast. During every Nashville Sounds home game, two (2) :15 public address announcements were read to fans inside the stadium, for a total of 86 announcements, along with a scoreboard message. Beginning May 7th, July Beef Month was promoted on the weekly e-mail newsletter SOUNDS NOTES, which was distributed to over 8,500 recepients, for a total of 13 e-mail blasts. July Beef Month was also included on the Nashville Sounds frontpage (www.nashvillesounds.com) in the form of a rotating web banner. The July Beef Month Ticket promotion received 138,474 views and 781 clicks. During July, 274 receipts were turned into the Nashville Sounds box office, totaling over $4,500 in beef sales from local grocers. In all, 622 complimentary tickets were given away through the July Beef Month program.
Tennessee Beef Council Map
The Tennessee Beef Industry Council campaign incorporated the following teams into the program:
Chattanooga Lookouts
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