Florida Department of Transportation
The Florida Department of Transportation has worked with Alliance Sport Marketing since 2004 coordinating their Buckle Up. Every Trip. Every Time and Click It or Ticket Florida campaigns, through the 14 minor league baseball teams in the state.
The program included signage in each ballpark, public address and scoreboard announcements, giveaways, and the You've Been Ticketed promotion.
Stadium signage included opportunities, such as entrance & exit signage, temporaray signage located in high traffic areas, and outfield billboard signs.
Stadium giveaways, such as T-Shirts and Logo Baseballs were hits with fans, and provided long term exposure. T-Shirts given away at the game were often worn that night at the game. In addition, the T-Shirts were visible in the community, as fans wore them to the mall, to the gym, and at the stadium for future games.
The You've Been Ticketed promotion was run in each stadium, and provided an opportunity for local law enforcement to interact positively with the community, at the same time emphasizing the importance of buckling up.
Florida Department of Transportation Map
The Florida Department of Transportation campaign incorporated the following teams into the program:
Brevard County Manatees
Charlotte Stone Crabs
Clearwater Threshers
Daytona Cubs
Dunedin Blue Jays
Fort Myers Miracle
Jacksonville Suns
Jupiter Hammerheads
Lakeland Flying Tigers
Palm Beach Cardinals
Pensacola Pelicans
Sarasota Reds
St. Lucie Mets
Tampa Yankees