Each ballpark featured premium stadium signage, promoting both Booze It and Lose It, and Click It or Ticket safety messages to fans during each game.

Public address, scoreboard, videoboard, website advertisements, and radio commercials were also utilized to spread the word about highway safety.

Promotional items, such as T-Shirts, concessions cups, keychains, and logo baseballs were also an important asset to the campaign, providing long term exposure.

Working with local schools, Alliance Sport Marketing coordinated a state-wide team poster campaign. Posters featuring each of the teams in the state were distributed to all schools in Tennessee. Each team also coordinated an essay contest, where 5th-7th graders competed for a chance to win prizes from each team.

Alliance Sport Marketing also coordinated stadium signage and public address announcements with over 25 motorsports venues across the state, promoting both the Buckle Up In Your Truck and Booze It and Lose It messages.

Motorsports venues are a terrific medium for reaching rural counties, and targeting the male 18-35 demographic, prone to self-destructive behavior.

Tennessee Governor's Highway Safety Office Map
The Tennessee Governor's Highway Safety Office campaign incorporated the following baseball teams into the program:

Chattanooga Lookouts
Elizabethton Twins
Greeneville Astros
Johnson City Cardinals
Kingsport Mets
Memphis Redbirds
Nashville Sounds
Tennessee Smokies
West Tenn Diamond Jaxx

And incorporated the following motorsport venues in the program:

Bristol Motor Speedway
Clarksville Speedway
Cherokee Raceway Park
Clayhill Motorsports
Cleveland Speedway
Crossville Speedway
Duck River Speedway
Fairgrounds Speedway at Nashville
Four Eleven Dragway
Four Eleven Motor Speedway
Highland Rim Speedway
I-40 Dragway
Knoxville Dragway
Macon County Speedway
Memphis Motorsports Park
Middle Tennessee Dragway
Mountain Raceway
Music City Raceway
Nashville Super Speedway
Northwest TN Motorsports
Riverview Speedway Park
Thunderhill Raceway
Volunteer Speedway
Wartburg Speedway
Winchester Speedway