Alliance Sport Marketing
Mattresses Unlimited

In 2005, Mattresses Unlimited partnered with two minor league baseball teams and Alliance Sport Marketing to promote a unique contest allowing fans the chance to live the dream of a play-by-play radio announcer.

One lucky winner from each market was selected to broadcast a game with the team's play-by-play and color radio broadcast personalities.

Fans were encouraged to stop by their local Mattresses Unlimited location and register to win.

Radio commercials, website links, and stadium public address and scoreboard announcements were utilized for this promotion.

Winners were given the opportunity to work side-by-side with the radio team, doing pre-game interviews, discussing notes on the upcoming game, and provide input during the broadcast.

The sponsorship also included a hospitality function, where fans who purchased a mattress during the season received two complimentary ticket vouchers for Mattresses Unlimited Night. Winners also received recorded copies of their game.

Mattresses Unlimited Map
The Mattresses Unlimited campaign incorporated the following teams into the program:

Louisville Bats
Nashville Sounds
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