Alliance Sport Marketing
Blue Cross Blue Shield of Tennessee

Blue Cross Blue Shield of Tennessee partnered with four minor league baseball teams in 2009 to promote their Silver Stars program.

The Silver Stars program is for seniors 55+. Blue Cross Blue Shield of Tennessee provided complimentary admission, hot dogs, soft drinks, and souvenirs to seniors attending the Silver Stars night with each team.

The Blue Cross Blue Shield mascot was on hand to great fans and throw out a first pitch before the game.
Blue Cross Blue Shield Map
The Blue Cross Blue Shield of Tennessee campaign incorporated the following teams into the program:

Chattanooga Lookouts
Memphis Redbirds
Nashville Sounds
Tennessee Smokies
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