Alliance Sport Marketing
Keep Tennessee Beautiful

In 2009, Keep Tennessee Beautiful partnered with the nine minor league baseball teams in the state to promote their Stop Litter campaign.

The Stop Litter campaign focused on encouraging fans to be mindful of their area, and remember to place trash in the proper recepticles.

Trash cans in each facility were branded with the Stop Litter logo. Public address and scoreboard announcements were made during each game, reminding fans to help keep the stadium clean by picking up trash around their area, and also when they leave the stadium.

A between inning skit with staff membes and mascots encouraged fans to clean up around their seats. This instilled the need to keep your area clean, not only at the stadium, but at home and in the community, as well.

Keep Tennessee Beautiful Map
The Stop Litter campaign incorporated the following teams into the program:

Chattanooga Lookouts
Elizabethton Twins
Greeneville Astros
Johnson City Cardinals
Kingsport Mets
Memphis Redbirds
Nashville Sounds
Tennessee Smokies
West Tenn Diamond Jaxx

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