Alliance Sport Marketing
Lifelock

Lifelock, the leader in identity theft protection, teamed up with minor league baseball teams to increase subscriptions to the Lifelock service.

Full Page and Half Page advertisements were placed in team souvenir programs. Each program included a code for a special offer from Lifelock.

Website logos, public address announcements, and literature distribution were all used to increase registration with Lifelock.

Lifelock Map
The Lifelock campaign incorporated the following teams into the program:


Beloit Snappers
Bowie Baysox
Chattanooga Lookouts
Fort Wayne Wizards
Harrisburg Senators
Jupiter Hammerheads
Nashville Sounds
Palm Beach Cardinals
Quad Cities River Bandits
Reading Phillies
Tennessee Smokies

< Prev    Next >